Loomi
Task & Challenge
The challenge was to create both the logo and the packaging identity for Lithuania’s first prebiotic drink – setting it apart from mainstream soft drinks with a clean, minimalist approach.
Solutions
The clean ingredient list inspired an equally clean visual identity. The minimalist packaging is built around a single bold element – a vibrant, oversized graphic at the centre representing each flavour, paired with bold colours that bring freshness to the eye and flavour to the taste buds.
Logotype
Illustration
Packaging Design
Packaging System
What’s Golden?
Minimalism isn’t about having less to say. It’s about making every element say more. A clear visual hierarchy gives the product confidence, character, and space to stand out. Clean ingredients, clean design. We call it juicy minimalism.
Credits
Art Direction & Graphic Design: Ugnė Akstinaitė
Project manager: Daumantas Kairys
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